Category: CRO

Data Detox: Your Guide to a Clean, Manageable GA4 Account Let’s face it: if you’ve spent any time in the world of web analytics, you’ve inherited a data disaster. I’ve walked into more Google Analytics (GA4) accounts than I can count that looked less like a clean spreadsheet and more like a toddler got hold…

My Daily Dose of Digital Dramas: Marketing in Healthcare SEO: Searching for Serenity (and Rankings) Ah, SEO. In most industries, it’s about keywords, backlinks, and making Google happy. In healthcare? It’s all that, plus trying to convince the algorithms that a blog post about “The Joys of Colonoscopies” is both informative and, dare I say,…