Category: SEO
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Data Detox: Your Guide to a Clean, Manageable GA4 Account Let’s face it: if you’ve spent any time in the world of web analytics, you’ve inherited a data disaster. I’ve walked into more Google Analytics (GA4) accounts than I can count that looked less like a clean spreadsheet and more like a toddler got hold…
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My Daily Dose of Digital Dramas: Marketing in Healthcare SEO: Searching for Serenity (and Rankings) Ah, SEO. In most industries, it’s about keywords, backlinks, and making Google happy. In healthcare? It’s all that, plus trying to convince the algorithms that a blog post about “The Joys of Colonoscopies” is both informative and, dare I say,…
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Why “Generative Search Optimization” is Just SEO Wearing a New, Flashy Hat (and I’m Not Buying the Hype) Good Lord. Here we go again. Every few years, just as we SEOs finally get comfortable with the latest Google shake-up, some clever clogs in a turtleneck decides they need to invent a brand new, three-letter acronym…
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A Moment of Reflection A few years ago, we lost a heavyweight in the SEO community when Bill Slawski passed away. If you never heard of Bill, it wouldn’t surprise me much. He held a niche position in the industry as the primary contributor of deep analysis, interpretation, and writing about Google and other search…
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Why Google’s Algorithm Updates Were Never “Chaos.” We Were Just Jackasses. Look, I know what you’ve been saying behind Google’s back. Every time an algorithm update rolls around, you’re convinced the entire system is run by a caffeinated chimpanzee randomly hitting buttons marked “Panda” and “Penguin.” I’m here to let you in on the secret:…
